lifestyle

wedding entrepreneur rebecca d'amato kobus glimmer & threads

INTERVIEW: GLIMMER & THREADS

The one thing I love most about the world of blogging are the amazing #girlbosses I get to meet on a daily basis.  I first met Rebecca a couple of years ago when she was blogging at Urban Flip Flops (which she still does!), since then she’s gotten married, set up her own gorgeous linen hire company Glimmer & Threads, and is planning the launch of her own wedding planning & styling venture (phew!).  Talk about wedding entrepreneur!  Rebecca is a girl after our own hearts, with a penchant for all things pink & pretty, so Maxeen caught up with her at Peggy Porschen’s gorgeously pink Parlour to find out more..

Tell us a little about your business Glimmer & Threads is a London based sequin linen hire, celebration planning & design company. I have a selection of specialty sequin table linens available for hire throughout London {and anywhere else you would like to travel with them, just so that I get them back!}. In addition to my linen hire business I also plan, coordinate and style events and weddings.

How did you get started in the industry? Wow, I think it started when I was little – from setting the dinner table for my family to planning my birthday parties to orchestrating my sorority formals. I can remember a specific event thirteen years ago as a summer events intern in Washington, DC. at the National Performing Arts Center. I loved assisting my boss with all of the little details for a VIP gala dinner themed around a Russian Ballet. From pairing the menu to the china and the drinks to the over the top ornate flowers and timing. I was so excited to see all of the details come together. I remember thinking – “this is the job for me.” I went onto work at other large venues planning gala dinners, presidential inauguration parties, weddings, bar mitzvahs, etc. I’ve even had some fun planning backstage needs for some pretty big celebs {oh yes, I served Beyonce fried chicken during her rehearsal!} Oddly enough, I love that feeling of putting up my aching feet after hours of running around at an event. That feeling of planning a successful event and making a client’s vision come true. It was when I was working as an assistant at wedding planning company that I truly fell in love with the details and process of planning weddings. While I loved working at some amazing historic venues planning some fabulous events, I truly loved the more personal experiences about planning special events, the pretty things, the creativity, the special touches that make an unforgettable celebration. I started the linen hire section of my business, as I was having trouble finding sequin linens here in London while I was planning my own wedding. I I had a few custom made for our wedding and it clicked to me that this was something missing in the UK, so I had a lot more made and opened up my own business and haven’t looked back.

What do you think has made your business successful? I have an extensive background in planning events and creating memorable celebrations. I understand what clients are looking for and I stay on top of the trends that are out there today. I want to offer a service that I too, as an event planner or even as a bride, would find value in and that’s Glimmer & Threads. I moved to London three years ago not really knowing anyone and have taken a lot of time researching companies, bloggers, planners, etc. to find the certain type of suppliers I want to create with. Not just rushing into things! I also can not thank my husband and friends ENOUGH. There have been long hours of cleaning and packing up linens, he has assisted me at events, proofread proposals and never complains about my 24/7 wedding chit chat, seriously he is what keeps me sane and without him not sure how successful I would be, or if I would have gotten this far.

Where do you work? I work from my flat in Highbury. I wish I could tell you that I have a beautifully styled desk and a super clean office, however at the time being, my office doubles as my wardrobe and office room, so it has a bit of handbags, wedding magazines, glasses/plates/props used on shoots, shoes and jewelry. I guess you could say it is my creative space being surrounded by my style! I have a wall by desk that I have images from past events, recent shoots, quotes and tear outs from some of my favorite magazines and goals all prominently displayed so I am reminded on tough days why I love working the early mornings and late nights. Lets be honest, I work in a creative business. If my desk was too neat and tidy, that would worry me. My sweet Australian Shepherd puppy, Sir Oliver, works alongside of me, giving me a good reason to head out on a walk during the day when I have gotten sucked into my computer. Always adding fresh flowers, changing images around my space and keeping the window open for natural light is always inspiring.

What’s the biggest mistake people make when starting their own business? Doing it ALL too soon! I am still a young business just starting out and it’s tempting to want to do it all. I also write a blog and recently I had to take a little break because I was just doing too much at once. I had to take a step back and realize that with my business it would take months, a year, maybe years to grow to the point I want. If I didn’t get all of the marketing packs sent out today, spend enough time on social media, write a blog post, plan a shoot, email a client an updated proposal, it’s ok. I have had to learn that I can not do it ALL at once. What has worked best for me is to sit down, write a long list of my month’s plan. I then go back and edit it to a real list of goals for the business, not a to do list. Checking off items monthly seems more possible then a HUGE monster never ending to do list. Don’t try to do it all at once, take a bit of time to think about your brand, your decisions and goals for the business future. I am pretty hard on myself about it but am trying to get better and take one step at a time! Always try to remember that! You won’t get it all done at once!

How would you describe your style? I would describe my style as pretty, feminine, fun and stylish. I know that is a lot of things but I LOVE lots of pretty pink flowers in any setting, the whole romantic natural light look. However, I also love a bit of “fun” with pops of sparkle and colour throughout.

What attracts people to your brand? I think there are a lot of people out there looking for something to add to their big day to make it fancy and sparkle, but do not want over the top crystals dripping from everywhere. My linens add that little “wink” to sophisticated event. I believe that brides want a little glam and also want it to be accessible and easy to find. Being located in London has been great because we can easily deliver to venues and with my event experience, I’m able to make recommendations on sizes, what to use them for, and suggest other suppliers as well. My clients are also attracted to my ideas, my calmness during planning but excitement about their wedding day. I truly love being involved in a couple’s big day, I am truly SO happy for them to get married and just want them to have fun and make it pretty. I believe that attitude needs to be real and I hope my clients can see it because I think without that, if your heart is not truly behind the business and what you are working for, you would not be successful.

What trend predictions do you have for 2015? I believe brides are going for a bit more classic with small pops of surprise. I think they are stepping away from too much “stuff” on the tables, simplifying their look and investing money and time into choosing suppliers who create one or two amazing elements for them to add special details to the day.

I think we will continue to see the beautiful natural light photography be popular as it is absolutely stunning and timeless.  I also think that flowers will be a big element of design. From the overflowing bouquets to clusters of small vases lining dinner tables. I think that flowers are not being cut back in the style of the day.

What challenges have you set yourself for the next 12 months? Being that my business has not even turned one year yet {crazy! It feels like these last few months have been FOREVER} I am still working on my start-up challenges. A big goal of mine is stay true to providing quality products and ideas and styles. I do not want to take on a linen type because it is trendy. I want to put things out there that I believe are beautiful and would be a lovely addition to the wedding style. One of my challenges is to remember to stay true to my brand and not provide services or linens that I do not think I am a good fit for and sometimes that is hard, especially when you are starting up, it is hard to say no.

I also have a big goal to set up my wedding planning and styling business as a separate entity from Glimmer & Threads. That is a HUGE challenge I will be looking at the next 12 months down the road and it is very exciting.

5 things we don’t know about Rebecca…

  • I am training for my fifth marathon.
  • I am an early bird. I cherish my morning time, even if some days it’s 5:30, I love that time of the day when it’s quiet and I can feel like I’m conquering the world in my PJ’s and a cup of coffee.
  • I lived in London for a semester in university and never would have thought I would be getting married in this amazing city, creating a business and life here!
  • I have a serious addiction to a pretty and delicious macaron. While trying to “be good”, put a box of those pretty things in front of me and they will disappear….especially the salted caramel.
  • If I could plan dinner parties for a living I would. Professional dinner party planner, yep, my dream.
Featured Contributors:

Louise

After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

You’ll also find me working as an Editorial Stylist, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as contributing as a founding member of bridal inspiration hub Aisle Society, and running wedding industry community the B.LOVED Hive from our super pretty base in London. Yep, I definitely have the best job in the world.

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