lifestyle

FASHION, FUN & SPARKLES

In early October Maxeen Kim met up with fashion blogger, Sylvia Dennis, of Sylvia’s Sparkles while they were in Paris for Paris Fashion Week. Sylvia, who is French born but now London based, started her blog with the intention of keeping in contact with friends and family from all over the world but her passion for fashion and travel has seen it grow into a full time business; taking her from coffee shops in London to the streets of New York and everywhere in between.

Tell us a little about your business?

I am a full time Fashion and Travel blogger. I orginally started Sylvia Sparkles a few years agot o keep in touch with my friends and family around the world.  At the time I was regularly reading a US fashion blog that I loved, and I then went onto working for J.Crew.  I finally decided to combine my passion for fashion and creativity, and my blog was up and running.

What do you think has made your blog so successful?

Perseverance, it takes a long time to build a readership and followers. I also believe staying true to yourself is important to keep your readers interested and loyal. I always share things that I love – it’s all about fashion but I will not wear pieces I don’t like just because they are on trend. 

Where do you work?

I mainly work from home, I chose a bright flat to be able to have a wonderful morning light when I do my emails and write my articles. I am a little clean freak so I need to de-clutter very often and I make sure my decoration and rooms are bright and open. I chose white as my main colour to keep me inspired and calm. I also add a touch of flowers and pop of colours to keep me happy. My mood board in my office is my favourite thing to keep me inspired, all the photos and looks are changed each season. 

What’s the biggest mistake people make when starting their own business?

Spending too much money!! I think sometimes people can get carried away in seeing the bigger picture without taking it step by step. I would say to someone to be careful who you choose to work with and also to take it slow, Rome was not built in a day and keep dreaming it helps you grow as a person. Stay strong and humble. 

How would you describe your style?

I am quite feminine but relaxed, I love a good denim and chunky knit on a cold day and a super cute dress with heels on sunny days. I think people like my blog for its simplicity, I wear brands that are accessible and I have a French/British and American style which pleases everyone. It’s important to know your readers and what they love so you can provide the best. 

What trend predictions do you have for 2015?

I think flared jeans will still be around and a lot of colours everywhere, it’s always very overwhelming to attend Fashion Weeks but also a lot of fun to see all the future trends in different countries

What challenges have you set yourself for the next 12 months?

Growing my blog to a complete next level, learn to only work with brands I love love love and travel more for the blog and for my creative mind. 

Tell us 5 things we don’t know about you…

  • I hate vegetables
  • I eat Nutella with a spoon
  • I am French
  • I got married in New York city
  • and I wish I could get married every year I love it so much!
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After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

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