WEDDINGS

colourful floral & moss wedding backdrop

IN HER WORLD

Editorial shoots are my most favourite features.  In the wedding industry they are often accused of being too aspirational and not at all achievable, but I disagree.  It’s like comparing a Vogue editorial with your own wardrobe, you’d love it to be full of Prada and Gucci and Lavin, but well it’s probably not! The key to understanding styled shoots is to view with an editorial eye – take inspiration and ideas but transform them into your own (achievable) interpretations. Use them to communicate a look and feel with your suppliers, bridal party, family and friends.  But don’t expect too recreate it’s entirety (unless you wish to spend mega bucks, then of course please do and send it this way!)  Editorial shoots are designed to inspire, set trends for the coming year, and above all show you new ideas and ways of doing things that you – and previous brides – may not have thought of. And the new B.LOVED is showcase for that creativity.

This shoot, photographed by Xander & Thea and styled by The Bijou Bride, is whimsical, fantastical and totally magical.  The bubblegum colours and super contemporary backdrop immediately bring to mind a thoroughly modern Barbie doll.  But while you’re probably not going to glide down the aisle with a candy floss wig (unless you want to of course!) there’s plenty of inspiration here for your big day.  The floral wall would make an incredible ceremony backdrop – use faux flowers and it’s totally achievable.  Remove the washing-up gloves and oversized hair, and you’ve got some gorgeously girly w-day dresses to choose from and some beautiful make-up inspiration too!  You might love the oversized balloons, or want to recreate the whimsical look using moss runners and flowers displayed under glass cloches.  The possibilities are endless…

Thea’s story behind the shoot –

My inspiration for this shoot stemmed from the re-branding of my business and website. I really wanted something that was sleek, modern and more high fashion than the usual bridal styled shoots you see. Most of my brides and grooms work in fashion or design industries and I wanting something that reflected them and reflected my style and passions too. This shoot was a celebration of that and coincided with the launch of my new website. It was a chance to play and be creative. I wanted the opportunity to try something a little different and just experiment. I truly believe that you have to take risks, even if an idea doesn’t work it’s invaluable to your artistic growth, which to me is one of my top priorities. I am an artist at heart.

The overall concept for the styling was to be very minimal, almost like an unfinished drawing… I loved the idea of having a blank canvas with just a few key pieces. I wanted the shoot to have a high fashion feel, I wanted a clean palette, a slightly ‘bubble-gummy minimalism’ if you will. I wanted it to feel feminine and I have always been interested in the idea of ‘juxtaposition’. I chose the colour palette as they are not only my favourite colours but those in my brand. I also wanted something that was bright, girly, that and it reminded me of Barbie, a fictional girl living in her own world so was quite relevant!  Over the years my personal artwork has focussed on the relationship between the aesthetically beautiful and the ‘ugly’ and I thought it would be interesting to bring this into this bridal shoot hence I wanted something that was beautiful but had a slightly uncomfortable undercurrent. The idea of this girl trapped in her own little world really appealed to me, it is at once both magical, playful and slightly disturbing.

Featured Contributors:

Suppliers

Louise

After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

You’ll also find me working as an Editorial Stylist, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as contributing as a founding member of bridal inspiration hub Aisle Society, and running wedding industry community the B.LOVED Hive from our super pretty base in London. Yep, I definitely have the best job in the world.