OH MY HONEY!
One of my favourite things about the wedding industry is the huge variety of suppliers on offer that work tirelessly to make every unique detail of a bride-to-be’s wedding vision come to life. Whatever it may be.
The view that everything wedding related is ‘all the same’ is just plain wrong. These days (saying that makes me sound very old, I know, but bear with me) the wedding industry is just bursting at the seams with creativity and individuality.
Today’s interview is an absolute testimony to that, Oh My Honey is a bridal boutique in Brighton that offers alternative and bespoke wedding dresses for brides-to-be that are looking for something a little different. 1950’s inspired fashion designer, Louise O’Mahony is at the helm and when we interviewed her she had just announced the unveiling of her new ‘Oh My Honey’ 2016 bridal collection…
Hi Louise! We’d love to hear a bit more about your business, what can you tell us? Oh My Honey has been going for 7 years now, what started in the front room of my shared house, has grown to a company that has its own studios in Brighton with a wonderful team of seamstresses and a pattern cutter who has worked on Oscar winning films. We create 1950’s inspired wedding dresses and bridesmaid’s dresses for customers all over the world, offering a made to measure and custom service.
What did you do before and how does that experience help you now? I always enjoyed artistic subjects at school, and loved making dresses for my dolls. I gained a diploma in fashion design, and then went on to do a degree in costume design and textiles, and I think the combination of those three elements came together really well in order for me to design and make wedding dresses that hark back to a different era but suit the styles of women today.
What motivated you to set up Oh My Honey? I wanted to make vintage style wedding dresses with an alternative edge, that are handmade in the UK, customisable, and also affordable. And to create a company that brides can confidently order online from, as not everyone is able to travel to get to specialist bridal boutiques.
What kind of brides do you work with? There are a huge variety of women that come to me for dresses. From the bride that is looking for an elegant and classic 50’s tea party wedding to alternative brides with rainbow coloured hair and tattoos, we have brides from all over the world from Hawaii to Iceland, so it is really hard to say they have a specific style, as I think these dresses appeal to so many different women in different ways.
Designing your own collection is hugely exciting – what made you want to bring your own designs to your brides? This is the 4th bridal collection from Oh My Honey, and it had been 18 months since the last collection launched, so I just had so many ideas that I was ready to get out there! Over that time I had worked with so many brides and understood what they were looking for and what was missing in the market, I had also been collecting inspiration from images from the 50’s and modern trends and fashions that I wanted to incorporate into the new designs
What was your starting point for the collection? I like to collect inspiration first, and have a look at fabrics, and then you can start to imagine designs in your head before putting them to paper. For this collection I designed over 100 dresses, then had the difficult job of trying to narrow it down to 10 for the collection. I didn’t manage to do that, but I got them down to 12!
How much have you learnt from your past brides about their dress desires, and how did this help you design the each dress? I had a lot of my brides say that they wanted some colour in their dresses, and that they didn’t want it to be all ivory. The classic suggestion for this with a 50’s dress is to go for a coloured petticoat and sash – which looks great, but I wanted to be a bit more creative. So I used gold and pinks, in sequins, dip dyed hems, different colour bodice, skirts and overlays. Some of the colours are very subtle, but we make all dresses to order, so brides can go for brighter and bolder colours too if they wanted.
What makes an Oh My Honey dress different? All of our dresses are handmade to order in our studios in Brighton, which means we can make changes to the designs for each bride. Changing the length, colour, adding straps, taking the bodice of one dress and the skirt of another, or making a completely bespoke design.
Who do you respect and admire in the design world? Christian Dior is one of my biggest admirations. He changed the shape of the female silhouette and created the most stunning clothes, that 70 years later still look incredible on women.
I have huge admiration and respect for other independent designers in the industry who are creating amazing designs in the UK, such as the Couture Company and Joanne Fleming.
What do you think of trends? Do you follow them or prefer to follow your own style? A lot of what I do is inspired be past eras, I do look at current trends, but it is more for fabric inspiration than for style.
For my personal style, I can be pretty out there with the way I dress. Not really 50’s or current trends, but a mash of everything from big petticoats and festival wear to sequins and pompom jackets (as long as there is colour, I’m happy!)
What challenges have you set yourself for the next 12 months? The launch party that we just had was a huge success, but it was a challenge, a lot of work and took months to plan and organise. Now we are getting into peak wedding season and have so many orders, I will be concentrating on making beautiful dresses for my brides. I have some very exciting shoots planed over the next year at home and abroad that I am looking forward to!
Take a look behind the scenes with these exclusive pics for B.LOVED by Jessie at Paper & Primrose!
Jessie Ford makes up one half of the wedding photography duo Paper and Primrose. With combined backgrounds in styling, corporate photography and commercial illustration, Jessie and Emilie bring a unique eye to their wedding and engagement photography. Based in Brighton and Gloucestershire, they love nothing better than travelling the country to capture the magic of a beautiful wedding. For all wedding and engagement enquiries drop Jessie a line at [email protected]
- Wedding Dresses: Oh My Honey
- Look book photography: Fleming Photo
- Look book models: Insea Landt, Emily Coxx, Rachael Banahan
- Look book make up: Martha Joy Warnes
- Look book hair: Natalie Hogan and Billie Walker at Betty Lou's Salon
- Look book Hair Accessories: Crown and Glory
- Event photography: Jessie at Paper and Primrose