supplier spotlight: halliday’s {vintage china}

Hello and happy Friday! Have you got lovely weddingy things planned to fill your lovely long bank holiday weekend? If you have a couple of spare minutes I’d be delighted if you could tell me what you really think of b.loved in the 2012 Reader Survey :) I shall be spending a few days off with friends and family, and am especially excited about a girly dinner party with some of my lovely wedding friends on Sunday.

Perhaps next time it will be my turn to act as hostess, and after today’s post I might just have a little inspiration up my sleeve…

A couple of months ago a little parcel arrived on my doorstep.  I love getting little presents in the post, I adore pretty things, and I get overexcited when someone goes the extra mile to make something personal and special.  I was intrigue, So I got in touch with the lady behind the parcel, Imogen Hudson of Halliday’s, to find out more.

Here’s a little Instagram snap of the pretty inside the parcel, see, loving the personalisation! Oh, and I was rather pleased with the way the pic turned out too (professional photographer I am not!)

Halliday’s offers brides an elegant and stylish selection of carefully sourced vintage china and accessories to add a special touch to your wedding decor.  Based in Birmingham and delivering throughout the UK, their stylists are always on hand to ensure you get the best service, and help you choose the perfect pieces for your day.

What inspired you to start collecting vintage china?

I’ve always had a passion for vintage china, as clichéd as it sounds, it’s something that I inherited off my mum. She had this beautiful welsh dresser in our old kitchen, that was absolutely huge, and it was drenched in piles on vintage china. We used to go to flea markets or antique and junk shops every weekend in different cities, and I absolutely adored walking into those murky old shops gazing up at the piles of old “stuff” everywhere, knowing that there was a real gem in there somewhere.

She’s got a brilliant eye, my mum, and can often be found emailing me with her latest finds to add to the Halliday’s collection. In fact, I’ll let you in on a little secret, Halliday’s is actually my mother’s maiden name. How’s that for inspiration?!

How did you get started in the wedding industry?

I’ve spent years trawling car boots fairs, flea markets and auctions, and so have a house full of the stuff. It wasn’t until a friend approached me last year to style her wedding for her that I really began to think about venturing into the wedding industry. I’ve got an art degree and come from a super creative family (my brother’s a carpenter, my sister is a contemporary dancer and the other a graffiti artist, and both my parents are artists!). I’ve also got a teaching pgce, so I think I have creativity, yet a calm and level-headedness in equal measures! Ideal for this sort of job!

Are you drawn to pieces from a particular style or era?

I love some of the softer deco pieces… I like the angles and forms you traditionally get with the period, but there’s a much softer side to art deco with some amazing hand painted pieces incorporating wild flowers, and the colours are just so delicate, without being wishy-washy. Royal Doulton did a beautiful series of “flora” art deco pieces, with harebells and meadow flowers, and I’ve got a real soft spot for interesting handles… Grimwades Royal Doulton produced some beautiful morning tea sets, pale pink pieces with the focus on the handles, exquisite turned roses and peonies.

I’m finding that the whole mix-and-match thing is still very popular, with lots of brides wanting pale colours and floral for a traditional English country wedding theme. Recently though I’ve had a lot of interest for more colourful pieces! I think that people are feeling like if they’re going to spend their hard-earned money on something special, why not make it stand out a bit?! I’m continually getting brides coming up with even more challenging ways of wanting to incorporate vintage styling or vintage china, and I love getting my teeth into a challenge and coming up with new ideas! It’s exciting!

Are there different ways to incorporate vintage china into your day?

I’ve always maintained that vintage doesn’t have to control what you do, but merely be an inspiration. I find myself talking to lots of brides after they’ve been married, and saying they wished they done it slightly differently. I think people assume that if you have a theme, then you have to run with it through and through, but vintage doesn’t have to be your all-encompassing theme, there are lots of lovely ways to add little touches to your big day without there being pink, floral, granny chic everywhere!  I guess “vintage” to me is something of a certain age, with a history or uniqueness, or something of interest. So there are ways of incorporating it in a way that is personal to you.

So for some help with a few vintage flourishes, I’ve included some of my favourite ways to give a subtle flavour to your big day…

A little vintage twist on an essential part of your big day, using cups and saucers for your champagne toast! put down those champagne flutes provided by your catering company, and pick up some beautiful cups & saucers to raise a toast to the wonderful bride and groom!

Cups and saucers aren’t just for drinking from… For very vintage place settings, cups and saucers can make an original and stunning part of your table plan… simply add some beautiful old luggage labels to the cup handles and voila, place settings combined! They look good, and you’ve cut your costs already. Don’t fancy having your guests drinks tea? Still use luggage labels tied to the cups as part of your table plan, and pop a single stem flower in the cup to create a personal little vase for each person. Combining your flowers with place setting can look really beautiful with an assortment of colours and styles.

Charming and simple, vintage doesn’t necessarily just mean “floral” or chintzy. Think decadent 1920s and 1930s, elegant and refined, or fun and whimsical on a summers day! Vintage china really can be what you make it; the beautiful selection of crockery can be used in any setting for it’s elegance, and doesn’t need to take over a day, or dominate a theme. Use timeless pieces to add to what you already have, and create a beautiful day for both you and your guests.

What trends and themes do you see emerging for 2012?

I think that there will be some slightly stronger colours emerging in 2012. A lot of brides are feeling that vintage has been overdone (I say if you like something, then don’t let yourself lose what you want, just because you think too many other people are doing it. Something becomes popular for a reason!) A lot of brides are taking on board that vintage doesn’t have to mean old-fashioned, or white with delicate pale patterns. There are some amazing examples of colourware from the 1920s and 30s, and I think that colour will begin to become more important that pattern. I love the idea of using complementary colours, for example if you’ve got a spring wedding, that doesn’t mean everything has to be yellow… take your inspiration from outdoors and combine daffodil yellow with its’ complementary crocus purple, incorporating the luscious green of newly grown grass… lay on cream lace tablecloths and you’ve already got a beautiful colour scheme that doesn’t have to be overpowering.

What does being involved in the wedding industry mean to you?

I’ve found that a lot of people working in this industry are either married, or soon-to-be-brides, who, having seen what’s out there, realised that they didn’t feel they were catered for, and perhaps didn’t want to go down a traditional route. I sometimes feel a little like the odd-one-out, neither being married or engaged! but I simply have a huge passion for what I do, and being able to share that with other people makes me extremely happy. When you’re running your own business in any area, people buy into you, into your brand. I believe that you need to take the time to have a genuine interest in your couples, and into their wants and needs. I started this business because of my love for vintage china, and because I wanted other people to be able to share in that.

Thank you Imogen for taking the time to share a little insight into your business.  I am certainly inspired to explore new ways of incorporating some beautiful china into my next wedding or party!  If you would like more information on the services provided by Halliday’s Vintage, or to see more of their beautiful and unique pieces, please visit or email [email protected]


After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

You’ll also find me working as an Editorial Stylist, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as contributing as a founding member of bridal inspiration hub Aisle Society, and running wedding industry community the B.LOVED Hive from our super pretty base in London. Yep, I definitely have the best job in the world.

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