I’m a huge fan of beautiful undies, let’s face it, what girl isn’t? Whether you’re a bride looking for something beautiful for your wedding day, or just fancy a bit of a treat, wearing a delicate set of lingerie always makes you feel special.

Laura Cloke, owner and designer at Ell & Cee, would definitely agree, creating stylish and sexy lingerie with a little extra je ne sais quoi. It’s one of my favourite brands, and featured in my ‘Unveiled‘ styled boudoir shoot back in 2013.

To celebrate the relaunch of this stunning brand, Ell & Cee is offering all B.LOVED readers an amazing 15% off until the end of October, just use the code ’15BLOVED’ at

Lovely Laura tells us more…

Ell & Cee began way back in 2002 making small handmade collections for London chicest lifestyle boutiques. With the help of some lovely press and fashion darlings, these delicate fancies soon found their way  to London Fashion Week and Ell & Cee began dressing fashionable derrieres everywhere…

The Ell & Cee signature look is deliciously feminine with a modern bohemian edge. It is luxurious whilst being obtainable and we have gained a loyal army of fans over the years. We use the finest silks and chiffons to ensure the best quality and manufacture in the UK – with many of our garments hand finished by our small team. Our bespoke knickers are an incredibly popular with brides and we have created them for celebrities, actresses and pop starlets.

Having previously been stocked in some of the most prestigious stores around the world including Liberty’s and Selfridges and collaborating with Victoria Secrets on their designer collections, founder Laura (me) decided it was time for a change and completely reshaped the business.

It is now utterly personal and huge effort goes into packing every single order. All items arrive beautifully boxed in our signature packaging and tissue paper. We hope you enjoy wearing them as much as we enjoyed creating them.

Made with Love x



After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

I'm also a co-founder at The Brand Studio, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as running wedding industry community the B.LOVED Hive where I support and nurture wedding pros building industry leading businesses. Yep, I definitely have the best job in the world.