INTERVIEW: SUZY GASSON PHOTOGRAPHY
I’m delighted to introduce you to the lovely Suzy Gasson Photography this morning. Based in the beautiful Wiltshire countryside, Suzy is a fine art photographer specialising in newborn and family photography, as well as weddings. We caught up with Suzy in a cosy cafe recently to hear all about her and her photography business, with gorgeous images captured by friend & fellow photographer Rachel Jane.
Name: Suzy Gasson
Company: Suzy Gasson Photography
Tell us a little about your business? I specialise in newborn and family photography and also wedding photography. I feel these go hand in hand as weddings are all about families coming together. I am based in the UK but am from New Zealand so I also work over there. I started my business shortly after university but have just recently began to really take it forward and build it up into something I am extremely proud of with the help of the The Female Photographer Association and mentoring by Charlie Kingsland-Barrow.
How did you get started in the industry? I had always been a lover of art, painting, photography etc. My Dad was always behind his camera and I would listen to him talk photography all the time. It wasn’t until I was 18 and I met Charlie (founder of the FPA ) while I was traveling UK and Europe that I became more interested. She was in the middle of her university studies and encouraged me to pursue photography after seeing my travel documentary shots. When I got back to New Zealand I applied to study Fine Art and Photography. While studying I worked for a big name family and wedding photographer in Wellington. This was my first look into the wedding and family photography industry. His style was quite different to what I liked and over the next few years I developed a more creative and natural look for my business.
What is it about being a photographer that you love? I love the feeling of capturing a great shot. Knowing it fell together perfectly. I get so excited at showing my work to clients or fellow photographers in anticipation of the same feeling behind the shot. I also love the freedom it gives me to express my love of art.
Where do you work & how do you make sure your space stays inspiring? I work in a few different places. At my desk/office, cafes, baby’s room, aeroplanes, trains. My desk I have to admit is quite messy with notebooks, tea and coffee, magazines, inspirational quotes and images, paintbrushes and sketchbooks. But that often works for me! I have always spread out while working. I paint my goals and inspirational quotes, which I think help them keep me inspired. As Einstein said, “If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?”
How would you describe your style? My style would fall under the hat of ‘Fine Art Photography’ but it does have a lighthearted feel to it. I am developing into more of a documentary style in the sense that I like to capture things as they happen with minimal posing. A lot of my current wedding work is inspired by the ‘Share The Honest Love’ campaign by Laura Caudery at Fetcham Park. As a family orientated person and a newborn and family photographer I try to incorporate the love of families in my weddings.
I think people are attracted to my brand because I try to keep it as real as possible. My Instagram, Facebook and blog posts are all full of my thoughts and honesty. When I started I tried to sound really professional and not put anything personal into my business, but then thought when I look for a photographer I want to feel like I would get along with them, have things in common and not feel like I am just a number. So I put a lot of my personal life and things I like into my marketing. From that I have had more enquiries, brides and families book than ever before. I am quite a laid-back ‘kiwi’ girl and it is important that my brand and business show this and make it easy for potential clients to feel comfortable with me.
What trend predictions do you have for 2015? I have seen a lot of dusty blues and faded colours popping up so far. So I feel it will be a more natural and neutral trend for weddings this year.
What challenges have you set yourself for the next 12 months? Firstly I have my rebrand and website launch. I am working on expanding my business and releasing some books and products to compliment by work and inspiration. I also have set myself 5 top wedding blogs to be published on this year and next. With the help of The Female Photographer Association ‘Shining Lights’ program I have all confidence in myself to achieve these challenges and dreams.
Tell us 5 things we don’t know about you…
- I am a mum to 15-month-old Max.
- I am a bit of an obsessive baker.
- I am quite the romantic.
- I can be quite silly and goofy.
- I have a very funny laugh!
Visit Suzy’s gorgeous new website and find out more at www.suzygasson.com