How to Launch Your Wedding Business
So you’ve decided to launch your wedding business, congratulations!
I’m super excited for this week’s BLOVEDBiz post as it takes me right back to the beginning of my own wedpreneur journey!
Even though it was nearly 10 years ago, the memory of making the decision to launch B.LOVED is still as clear as anything, and I still get excited when up and coming wedding pros get in touch to tell me their plans (I’d love to hear yours, drop me an email!)
Mere weeks after my own wedding I started toying with the idea of launching my own wedding blog (back in 2011 there weren’t many!) and I met up with another blogger based in London for some advice. She’s now one of my best business buddies, and the advice she gave me so freely that day inspired and helped me launch my own business empire, so today I want to pay it forward with my top tips for launching your wedding business.
ON YOUR MARKS
Launching your first business is exciting – I get it! But before you launch your wedding business, pick a business name and design a shiny new logo, here are a few things you need to consider…
SKILLS TO PAY THE BILLS
What skills and expertise do you have that could be transferred into your new role as wedding entrepreneur? Perhaps your background a PA or teacher have given you excellent organisation and communication skills, maybe your past career as an event planner means you work well under pressure, or perhaps your training as a graphic designer has given you the technical ability to translate ideas into creative design work.
AT YOUR SERVICE
Now you know what skills you have, how do they translate into the service you are going to offer your clients? Perhaps your organisational skills make you a great planner, or your design expertise makes you the perfect wedding stationer.
You don’t have to have worked in a similar field, or have any direct experience in what you want to do (I’ve worked with many accountants-turned-cake designers and marketeers-turned-photographers) but you do need ambition, motivation and determination to apply your skills to your chosen business.
FIND YOUR TRIBE
Market to everyone, appeal to no one. If there’s one thing you take away from this post it should be this! Think about the type of person you want to work with, what are they like? What are their values? What do they need from a wedding planner/stylist/photographer/designer?
The wedding industry is a competitive market, but that doesn’t mean to say there isn’t enough work to go around (far from it, there are approximately 250,000 marriages in the UK each year!). In order to make a success of your business, you’ll need to identify early on why clients should work with YOU! Think of your business like a Friends title, you want to be ‘the one with….’!
Now you’re really ready to launch your wedding business – let the fun begin!
Need support and guidance from a tribe of wedding pros who get it? Join Meet Learn Thrive, my free Facebook Group for wedding industry professionals here.