So earlier this week I wrote about our long weekend in New York City, and I promised to share the details of our hotel stay.  You might remember I’m notoriously picky when choosing accomodation, for me a booking a hotel is a treat and I want the experience to be friendly, welcoming and above all stylish!  For this trip we wanted somewhere close to the action and hustle & bustle without being right in the middle of the tourist areas, so Times Square and infact most of Midtown were out!  I found The Broome on Mr & Mrs Smith, a new addition to their site, which looked cosy, friendly and a little bit quirky.

Located in hip SoHo, The Broome was a perfect location for us.  Just a few minutes walk from the subway and a couple of stops to all the sights – getting around was super easy.  Broome Street itself forms the boundary of Nolita (North of Little Italy) with it’s trendy shops, café’s and bars, and Little Italy’s traditional pizza & pasta restaurants.  Kate Spade, Anthropologie, J Crew, Bloomindayles were literally on the doorstep (sorry credit card!).

The hotel itself is small and boutique with just 14 small-but-perfectly-formed bedrooms, the Deluxe Rooms look onto the qaint French Bistro-style courtyard and the Penthouse which boasts two huge terraces too!  Our standard room was fine for a short trip, and well designed so everything could be put away to maximise the space.  The décor is contemporary with a hint of the Art Deco style seen throughout the city, with cheeky artwork paying homage to SoHo’s past and bespoke toiletries adding to the boutique-y experience.

Breakfast, with fresh produce and coffee from local suppliers, was served every morning in the cafe just off the courtyard.  In warmer months a few hours could easily be spent here, hiding away from the city smog pouring over the many design and art books on display with a large glass of red.  The slightly quirky vibe continues all the way through to the small hotel reception, where a mezzanine hosts a shop selling some beautiful trinkets and clothes.

We ate nearby every night, our favourites being the sophistcated & stylish restaurant at Kit Kemp’s Crosby Street Hotel (part of the Firmdale hotel which is my fave in London, and another Smith fave), Ruby’s yummy home-style foor, and Costata where we had the most amazing steak for Mr B’s birthday. I’m still dreaming about it!  There’s also heaps of bars, and for a less formal bite to eat try the pizzeria’s in Little Italy a little further south.

While not the cheapest hotel in the city, it’s far from the priciest, with New York notorious for high rates!  Booking through Mr & Mrs Smith we got a complimentary breakfast in bed (certainly appreciated on the first morning when the combination of a long flight and jet lag caught up with us!) and a late check-out which was super helpful for our late evening flight and meant we could freshen up before spending the afternoon shopping locally and jumping into an Uber back to JFK.

All in all, we loved The Broome, for style, comfort and value it passed the Mrs B test!


After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

I'm also a co-founder at The Brand Studio, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as running wedding industry community the B.LOVED Hive where I support and nurture wedding pros building industry leading businesses. Yep, I definitely have the best job in the world.