a bloggers workshop at william clarke flowers

It’s always exciting to get invited to industry events, but when I received an invite along to William Clarke Flowers first floral workshop for bloggers I was more excited than usual, because this time as well as a bit of catching up with industry friends, I actually got to learn something too!  But the best bit is I was actually doing a little bit of research for you!  From September William Clarke will be offering you the opportunity to book your very own floral workshop, whether you want to learn how to make your own bouquet or table arrangements, put together a scheme for your own wedding flowers and decor, or learn the A-Z of floristry in a 10 week course!  The shorter 3-hour courses are a great choice for a bonding session with your mum and mother-in-law-to-be, or a girly afternoon with your mates, or a crafty but sophisticated hen party option with champagne and nibbles.

So one sunny Saturday, I ventured along to William Clarke’s Battersea workshop, to be met with a glass of Pimms (who’s gonna say no?!) and some yummy nibbles while I caught up with fellow bloggers Gaby (Southbound Bride) Amma (Beyond Beyond) Meryl (Homegrown Bride) Michelle (The Bridal Coach), and Nicola of Propose PR who organised the whole event.  I also had the opportunity to catch up with William, and his team, fellow florist Brian and associate Deborah from Wedding Day Hire, who they work very closely with.  A quick visit to Deborah’s showroom upstairs definitely got the creativity buzzing, a room full of sparkly, gorgeous and high quality props to hire for your day!

After a quick tour of the workshop, and ooh-ing and aah-ing over some pretty arrangements that were making their way out to venues for that weekend’s weddings and events, we settled down at our stations to learn how to make our own bouquets!  Regular readers of b.loved might have worked out by now that I am not the most green-fingered of bloggers, I lovepretty flowers, but am not so good at, well, keeping them alive!  So I was pretty doubtful that I would actually be able to make my own bouquet, yet alone keep it alive for the train journey home.  I’m delighted to say though, with the help of a very patient William and Brian, I managed to condition my flowers (strip them off leaves and flowers below a certain point) and put my bouquet together with spiralling stems! You know when you buy a bunch of expensive and beautiful flowers from your florist and all the stems are splayed out and the flowers create a perfect dome at the top? Yeh, that.  Although mine wasn’t quite so perfect!  I even learned how to tie the bouquet so it didn’t fall apart before wrapping it in some beautiful paper and popping it in a bag ready to take home. The good news? It lasted for over a week! Wanna see?

1. Checking & conditioning the stems

2. Finished bouquet in the studio

3. At home a few days later (look at that gorgeous peony opening up!)

So, back to those workshops.  Would I recommend them? Yes! Why? Because not only are you getting the time and knowledge of a master florist helping you create a beautiful arrangement for your home to take away with you, you’re actually learning something you can take away and use for your own wedding, and beyond (I am already eagerly looking at flowers, thinking what could work together and practising my hand-tied bouquet technique!)

To hear more about the day and see what we got up to, check out this video (thanks to Propose PR)

For brides planning to DIY their flowers,  Style my Wedding is a must! Taught in a small group (it could be just you, or bring along your mum or ‘maids, whoever will be helping you), William and Brian will give you the knowledge and tips to help you design your day.  From colour choices, to seasonal availability and what works together, they will guide you through the process to give you the confidence to go it alone. £450 for a 3-5 hour session.

For a fun morning, afternoon or evening, Master a Hand-Tied Bouquet or Table Arrangement, this is a great choice for a mother and daughter or mother-in-law and daughter bonding session.  Learn how to do it, and then take your arrangements home. £85-150 per person for a 3/4 hour session.

Or, bring along your best friends and bridesmaids for your hen party, and learn to create a floral masterpiece while sipping champagne and nibbles! From £120 per hen.

For the more adventurous of you, and if you are serious about doing your own wedding flowers, A – Z Beginners introduction to floristry is a 10 week course of 8 three-hour sessions, with 2 days of work experience in the studio on real jobs!  £1200.00 per person.

{L-R Michelle, Meryl, Amma, Gaby, Me and Nicola}

Find out more about William Clarke Flowers in my post here, or visit  For more information, or to book a workshop call  the studio on 020 7402 3399 or email [email protected].


After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

I'm also a co-founder at The Brand Studio, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as running wedding industry community the B.LOVED Hive where I support and nurture wedding pros building industry leading businesses. Yep, I definitely have the best job in the world.

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