We’re super thrilled to help The Wedding Garter Co. celebrate their first birthday this month! If you’re undecided about whether to wear a slither of something pretty (and let’s face it damn sexy too) under your dress then after seeing this beautiful collection I think you might just be convinced!

As part of the celebrations The Wedding Garter Co is giving £10 off the first 10 orders from BLOVED brides, but hurry, the offer only lasts until Midnight on Monday 23rd February! Just use the code ‘BLOVED’ at the checkout.


Name: Sarah Jane

Current Title + Company: Designer; The Wedding Garter Co

City: Bath, England

Tell us a little about The Wedding Garter Co. We are a small firm based out of our bridal boutique near Bath. I work with my husband and a small team of highly skilled staff creating garters that go out to every corner of the world.

What is it about your garters that make them so special? Every single part of our bridal garters is handmade by us, we don’t buy pre made bases and ‘embellish’ them. Each garter starts as a huge roll of raw silk or lace. It gives us control over quality and design and, frankly, we think you should expect nothing less of a luxury item that may be in your family for decades or even generations.

What do you think of wedding traditions like the garter toss? If you want to great, if not that’s fine! We send a lot of bridal garters to the USA where it’s more common but in the UK it’s about 50/50 split between brides who do and don’t ‘toss’ their garter. I should say that for brides who do want to go for it we sell a simple toss garter for throwing so you don’t need to lose your heirloom piece! Wearing a garter is about a little hidden sexy on a day when you are very much the centre of attention – why not feel a little more fabulous?

How will you be celebrating one year in business? I’d love to say with a holiday but it doesn’t seem on the cards! We opened our boutique in July and already need more space so there is a lot to do!

What challenges have you set yourself for the next 12 months? The new boutique space will be a concept store where you can see garters being made, browse our collection and take advantage of our professional photo studio. We are always adding designs to the collection too of course. I love designing more than anything and can’t ever seem to stop!


After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

You’ll also find me working as an Editorial Stylist, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as contributing as a founding member of bridal inspiration hub Aisle Society, and running wedding industry community the B.LOVED Hive from our super pretty base in London. Yep, I definitely have the best job in the world.

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