Venture just outside the Regency town of Bath to the ancient market town of Bradford-on-Avon, and you’ll discover corner of wedding pretty nestled at the top of the main street.  Earlier this year we gave you a peek at the small but perfectly formed studio where luxury British bridal accessories brand Britten resides. Fast forward a few months, and they’ve relocated to a beautiful, bright and light boutique where their exquisite accessories, garters and veils can really shine.  I took a little trip down to this gorgeous little town to see for myself with photographer Catharine Noble capturing all the details.  Needless to say, we’re smitten with Britten! I had a chat with designer Sarah-Jane Bates…

Britten creates finely crafted bridal accessories handmade in our ancient studio boutique. Our collection includes everything from luxury wedding garters to couture veils. We can also work with brides to create bespoke accessories designed to compliment their look. You can buy our pieces online (delivered free!) or in our boutique, either way customer service is fabulous and our packaging beautiful.

What did you do before launching Britten, and how does that experience help you now?

I am a graduate of Cordwainers College (London college of Fashion), designing leather handbags and working in couture footwear led to the founding of Britten in 2011 and then The Wedding Garter Co in 2014.

What motivated you to set up Britten?

We wanted to create luxury bridal pieces that were affordable but still made in England from the highest quality materials with beautiful packaging and amazing customer service. We wanted our pieces to be available all over the world. We can only do this by creating our pieces ourselves and by selling our pieces directly.

What kind of brides do you work with?

We work with lots of different brides and each and every one of them has their own style and look. We love getting to know our brides.

What’s your starting point when designing a bridal accessory and how do you develop the designs?

Our brides tend to inspire our designs, since having the boutique we have learnt so much about what our brides want.

What styles and options can you offer?

As all our pieces are handmade by us right here we can make adjustments to our own designs be that a colour change or pearls instead of crystals or we can create something totally bespoke.

What makes Britten pieces unique?

Each and every piece is totally handmade here in the UK from the finest materials and presented in stunning packaging. We can deliver to your door for free in two to three working or even by next day delivery/

Who do you respect and admire in the design world?

Coco Chanel

What do you think of trends? Do you follow them or prefer to follow your own style?

Especially in the wedding world I think it is so important to follow your own style rather than to follow trends too closely. You don’t want to look back at your wedding photos in 10 years and think they look dated!

What challenges have you set yourself for the next 12 months?

We always have lots of little projects up our sleeve, we’re currently expanding our range of wedding belts, cuffs and necklaces so watch this space.

Visit the boutique at 32 Market Street, Bradford-on-Avon, Wiltshire, BA15 1LL By appointment only Monday – Friday, or drop in anytime 10.30-4pm on Saturday. Call 01225 864106  or email [email protected]


After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

I'm also a co-founder at The Brand Studio, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as running wedding industry community the B.LOVED Hive where I support and nurture wedding pros building industry leading businesses. Yep, I definitely have the best job in the world.

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