Bridal Lingerie 2020: Custom vs Off the Rack

Whether you want to feel like you are wearing a second skin on your wedding day or are looking to spice up your honeymoon, take a look at B.LOVED’s top picks for comfortable, sweet and sexy bridal lingerie options. The first decision that you will need to make is whether you want to go custom or buy off the rack…


Tailored to your personal measurements, custom intimates will ensure that you will feel sexy and confident with the perfect fit. Custom lingerie is ideal for those that do not have standard sizing, want to be more involved in the design process or have a wedding gown that requires a particular type of support. Remember that you will need more time for custom lingerie and should make sure you have accurate measurements. 

Alison Lecointre of Atelier 1904, French custom bridal lingerie designer, says it’s all about comfort and cut. If you have a body shape that works for off the rack then go for it, but if having a tailored shape that matches your body like a glove is more your style then check out the custom bridal intimates options below.

Atelier 1904 is a French lingerie house that specializes in comfortable and ethical luxe custom bridal lingerie for the millennial bride to be like their HERA collection

Maison Nouvelle produces made to order pieces where you get to choose the design, offering Made to Order and Custom Tailored Lingerie (for those in Paris or the Netherlands).

Beautiful bespoke Wedding Trousseaus from Harlow & Fox are perfect for the traditional bride.


If custom is not for you, there are plenty of gorgeous off the rack options available out there. See our ten top picks below. These are all exquisite pieces that will make a wonderful addition to your wardrobe.

We love this Sea La Vie Playsuit from The Lace Atelier. This semi-sheer playsuit is both charming and playful.

You cannot go wrong with Fleur of England. The uber sexy Dahlia Collection, including this balcony bra, is the epitome of luxury with its combination of vintage champagne silk and Italian lace.

Myla is the perfect choice for the modern bride that wants something bold but feminine. The Columbia Road collection in white oozes bridal appeal and comes with a super sexy suspender.

For Love & Lemons lingerie is flirty and fun. Their Faye Lace Collection, a collaboration with Victoria’s Secret, is no exception with this gorgeous scalloped lace button down underwire bra and matching thong.

Cosabella always delivers stunning Italian craftsmanship with fresh details.  This lace Pret a Porter Bodysuit is something we think every girl should have in her wardrobe.

If you are looking for something to bring a little spice into the bedroom, this lingerie set from Desirex has it all. With push up bra and suspenders, all made from French lace, you will be getting good mileage out of the “DO NOT DISTURB” sign.

If you like a more modern style, this quirky handmade lace bridal lingerie set from Miss Bond Lingerie has beautiful geometric lines and a fun ostrich feather garter belt.

The Hallie Bodysuit is perfect for lounging around on honeymoon with your lover. We get late lunch in bed vibes from this one.

Who needs anything on top when you are wearing these Flirty Knickers from Shell Belle Couture. Nothing more to see here.

Joy Proctor from A Girl with a Serious Dream, with its underwire demi cup bustier and whimsical removable sleeves,  is perfect for the modern romantic.