Choosing a Wedding Photographer: Why Style Matters

This wedding shoot in the South of France is full of inspiration for earthy modern romantics. Warm autumnal tones inspired the colour palette, which was combined with various artistic elements, such as the unstructured bouquet with roses representing the hues of bordeaux and a gorgeous Provincial dried flower belt from Le Petit Jardin. A number of rustic details (for example, the wooden table, vintage chairs, retro candles and tableware) complete this natural yet elegant aesthetic.

The Experiment: Same Shoot, Different Styles

Two wedding photographers, Thomas Audiffren and Clarisse et Johan created the shoot to conduct an interesting photographic experiment. Both sets of photographers attended the same shoot, but approached it with differing styles and inspiration. The purpose being to illustrate how one photographer’s style can change the look and feel of your wedding photography—a reminder of why it’s important to select a photographer whose style complements your creative vision.


Our first photographer, Thomas Audiffren, adopted a fine-art style. This was inspired by nature, soft light and organic palettes. He wanted to embody romanticism and sweetness in his aesthetic. To achieve this, Thomas used natural light and captured his images on film. This created a bright and smooth finish. 


The other photographers, Clarisse et Johan, used a more editorial style with moody lighting. To create this look, the photographers placed the subject in soft light surrounded by unsaturated colours. This kind of lighting allows the photographer to tell a story through the images by capturing emotions and the complexity in the details.


So, what did the photographers learn from this experiment? Clarisse et Johan discovered that fine art photography is about more than just overexposure. They found that the bright lighting allowed them to notice all the lovely details in the images. They were also inspired by Thomas’ composition which took a different approach to their more editorial style. For Thomas, he admired the cinematographic feel that Clarisse et Johan captured through their creative use of lighting, composition and technique (particularly the use of a 35mm lens).

Tips for Choosing a Wedding Photographer

We asked the photographers to share their tips for couples looking to choose a wedding photographer. Here’s what they said: 

  • Search for photographers with different photographic styles (e.g. fine art, editorial, bright, bold, quirky etc.) to discover your personal preference. Try and define what it is you like in the photographs (e.g. decoration detail, raw emotions, romantic photos, joyful photography etc.) and make a shortlist based on these criteria.
  • Ask one or two photographers on your shortlist to share their complete wedding gallery and look for consistency.
  • Try and find a photographer that could be a friend because he/she will follow you during your entire wedding day and it is important to make sure you are comfortable in their presence.
  • Don’t focus too much on the photographer’s rates. The photos are the memories that matter.



Photography (Fine Art): Thomas Audiffren  // Photography (Editorial): Clarisse et Johan // Bridal Gown: Louise Valentine // Hair: Julien Matha Coiffeur // MUA: Belle Comme un Camion // Florist: Amour Sauvage Fleuriste // Dried Flower Belt: Le Petite Jardin // Tablescape: Les Dépareillées // Stationary: Atelier Frigga // Cake: Emeline Patisserie



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