Floral Inspirations from Chelsea in Bloom

All For Love London were thrilled to share their collection of marine inspired floral installations for this year’s ‘Under The Sea’ Chelsea in Bloom. Celebrating its 14th year, the world class alternative floral art show, produced by Cadoganin association with the Royal Horticultural Society,transforms the streets of Chelsea with breathtaking floral displays from the 20th to 25th May. It is London’s largest free floral art show.

This year’s theme was ‘Under The Sea’, and as one of the Show’s florists, All For Love London created a number of floral pieces representing our oceans and marine life.

Beginning at Sloane Square, there was a beautiful, giant Whale tail installation. The Blue Whale is the largest animal on the planet and so we felt it was only right that it has pride of place in the flower festival. The installation of a blue whale’s tail is over 4m high and was made using hand dyed, fresh willow strands with the splash of sea being made out of frothy white, turquoise and blue flowers.


In addition, at Sloane Square, there was an immersive coral reef. The coral reef is considered a busy, exciting place, home to thousands of amazing sea creatures and underwater plants.  Our installation tried to capture the beauty, busyness and colour of our planet’s precious reefs, featuring an abundance of wildlife.

Then, moving down to Pavilion Road, a life-size Orca Whale made entirely from fresh seasonal foliage and flowers. This impressive art piece is over 5m tall and took its inspiration from the incredible Orca Whale, or Killer Whale as they are more commonly known. Our aim was to replicate the majesty and beauty of this amazing animal, as they are, to us, the Kings and Queens of the ocean.


Finally, ending at Sloane Street, we created a beautiful pair of mother and baby Seahorses. Seahorses prefer to swim in pairs, with their tails often intertwined and also pair for life. Our seahorses were made entirely from the most delicate skeleton leaves to replicate their fragile beauty and translucency.


Commenting on this year’s theme, Ruth Davis, CEO & Artistic Director All For Love London: “The theme for this year’s Chelsea in Bloom, ‘Under the Sea’, was a wonderful opportunity to create a riot of colour and design on the streets of London. There was so much scope to create spectacular installations from the many marine animals and sea life to the beautiful coral reefs and splashes and waves of the sea.”

For this year’s theme, Cadogan worked alongside a charity partner Plastic Oceans UK whose goal is to end plastic pollution. To support this concept, All For Love London created their installations plastic free and using no oasis or floral foam.

Continuing on All For Love London’s involvement, Ruth says: “Being a part of this Chelsea flower project is an absolute dream come true for me, and to be asked back for a third year for the Show’s main pieces is a real honour and privilege. It’s a wonderful British institution and as a flower festival, it’s the pinnacle for every florist to aim to play a part in. For me, it is a career high to be involved, and I am truly honoured to have been commissioned by Cadogan once again to design and create their public art installations for this year’s Chelsea in Bloom.”





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