Gatsby glamour with Sabina Motasem & Kelly Spence

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Morning b.lovelies!  If you liked my Great Gatsby-inspired mood board last week, then you’re going to love the new collections from Sabina Motasem and Kelly Spence.  Launched last month at an exclusive press event at the historic Waldorf Hotel, the wedding industry’s finest were treated to a sneak peek of Sabina’s elegant dresses and Kelly’s beautifully designed accessories and veils.  Having exhibited with both of these lovely ladies earlier this year at the London Wedding Emporium, I can vouch for their passion and dedicated to this most glamorous of era’s, all embraced with a contemporary twist in their new collections.

Any fan of the fluid lines and slinky silhouettes will love the Hollywood-inspired designs from Sabina Motasem Bride, combining geometry and simplicty with sumptuous silks and beautiful cuts.  The vintage-inspired collection of 12 dresses is customisable with a variety of details included the design of the beading and colour of the silk (ivory, cream or blush), with three new dresses inspired purely by the Great Gatsby named after influential women of the era, Lily, Ava and Evelyn.

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Each dress was styled for the catwalk with accessories from Kelly Spence Bridal Design, her elegant style beautifully complimenting the clean lines and fluid shapes of the dresses.  Kelly’s couture service and exquisite attention to detail has earned her the favour of the most discerning brides, with beautiful beads, silks, lace and Italian tulle giving each piece a feeling of quality and luxury.  For 2013, Kelly has designed a collection that evokes the glamour of the 20’s and 30’s, with vintage lace-edged veils, juliet caps and back necklaces.

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A fabulous team worked behind the scenes on the evening, preparing the models and the room for the catwalk.  Our very own beauty queen Ana Ospina along with Jo from Lovehair worked their hair & makeup magic, while Cristina Rossi captured all the glamour and style.  Guests were treated to art-deco inspired treats from Anais’s Sweet Boutique the suite at the Waldorf decorated with pretty pink and ivory blooms from WildAbout Flowers.

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I also spoke to Sabina to get the low-down on her style ~

My style is… Luxuriously understated elegance, blending the glamour and sophistication of old and new Hollywood, with geometry and simplicity combined in simple shapes.

I’m inspired by… The bridal collection is inspired by the art deco and art nouveau eras of the 1910 and 1920’s, consisting of beautifully simple pieces including the launch of four exciting Gatsby inspired dresses. I love the era, and by old and new Hollywood and architectural lines. I’m also inspired by my brides when they are looking for styles they can’t find anywhere.

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My favourite piece… It keeps changing! At the moment I am loving the Elsa and Mistinguett dresses, which enable the bride to say “I do” whilst looking demure and they can transform their look by removing the lace Mistinguett dress and go from demure to uber sexy with a beaded art nouveau belt. Or the Isadora dress which has lots of different neck options (high, scoop and plunge and cap sleeves), brides can customise the dress to create their dream dress. Or the new Lily dress which is covered in Swarovski crystals which brides can choose how much sparkly they would like.

Trends I love right now… I absolutely love the Gatsby inspired trends at the moment, all fine draping and slinkiness in gorgeous fabrics and embellishments. Right up my street!

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I admire… I love how Elsa Schiaperelli pushed the boundaries of fashion in the twenties and took surrealism of Salvador Dali’s paintings to create beautifully crafted dresses. I’m also loving Dior all their soft A-line shapes. And of course Chanel… what’s not to love!

I love my job because… I am a soppy romantic at heart, and I really didn’t think I was, I’ve always been a bit of a tomboy. The Sabina Motasem bride is the kind of girl who was probably a bit of tom boy too, who never thought she’d get married and when she’s engaged she has no idea what kind of dress to wear, been to odd festival or two, not overly girlie, but they are incredibly independent and fun. Bit like my friends! So I forget sometimes I am supposed to be selling dresses and love hearing all the stories of how hey met “the one”. It also makes my day when I get a picture from a bride of their special day in their Sabina Motasem frock. I love it.

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Weddings make me… Feel very happy!

My advice for couples planning their wedding is… Your wedding should reflect your personality as a couple, do what you want to do. Allow enough time to style your wedding dress, finding the right jewellery, accessories, hair styles and underwear can take a lot longer than you think and its also probably the most fun too.

Visit to see the full collection from Sabina Motasem and for beautiful accessories and veils from Kelly Spence.


Photography: Cristina Rossi // Dresses: Sabina Motasem // Accessories & veils: Kelly Spence // Makeup: Ana Ospina // Flowers: WildAbout // Cookies: Anais’s Sweet Boutique


After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

I'm also a co-founder at The Brand Studio, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as running wedding industry community the B.LOVED Hive where I support and nurture wedding pros building industry leading businesses. Yep, I definitely have the best job in the world.

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