WEDDINGS

WORKSHOP: JAM JAR FLORALS WITH INDECO

Who isn’t a flower lover? I certainly am, so I was delighted to be attending Indeco’s Jam Jar Floral workshop on a sunny Sunday morning at the stylish and quirky Town Hall Hotel. Having missed Indeco owner Benjamina’s first workshop, I was super excited to learn how to choose flowers based on their colour, size and then to style and arrange them in a jam jar.

The two hour workshops are short and sweet with a chance to mingle with industry professional as well as real brides whilst enjoying light refreshments and at the end you get to take home your beautiful creation, what could be better?

After the workshop and giving my green fingers a well earned rest, I had the pleasure of interviewing wedding florist Benjamina.

Tell us a little bit about you and your business? I started the business 4 years ago with my twin sister, specialising in wedding floristry across Kent, London and surrounding areas. However, a year ago my twin sister fell in love and moved to Norway whilst also starting new adventure in photography. I decided to continue with the business as flowers make me happy!

How did you get into wedding florals? I have a degree in interior design and love flowers, but with a small child and not being able to work full time, I decided to build a wedding florist business. I like to make people happy, when I see my brides faces when I show them their flowers, it makes it all worth while. I’m lucky to have a job that allows me to work with wonderful people, I wouldn’t want to do anything else.

How did you develop your signature style? I’m not sure I have a signature style, I just love using/working with flowers. Maybe its my interior degree which gives me a good eye for colour. I always choose colours and flowers that I love.

What is the tends when it comes to wedding flowers? Shabby chic and vintage are still very trendy, although this summer the big trend is the “picked from the garden” look. A wild, less then perfect look with British home grown flowers.

Where do you look for inspiration? Everywhere! Magazines, musicals, fashion, flower shows, exhibitions, workshops. You can find inspiration in colours, patterns and shapes which are all around us. It’s good to follow the trend and find inspiration but you should have your own style and become a trend.

What is the biggest lesson you’ve learnt and would pass on to another new florist? Learn to know when to start charging for work and not to keep collaborating. Know your self-worth.

What has been your career highlight to date? The highlight so far was working for De Beers, diamond company. As we all know diamonds and flowers are girls best friends. I think our elegant designs and opulent style really compliments beauty of their diamonds.

When and why did you decide to start a workshop? This is my second workshop, its not something I really thought about doing. However, I had a high demand by clients requesting them. I really enjoy them as it makes me so proud to see my clients being creative and enjoying themselves.

What tips would you give couples ordering their wedding flowers? Choose seasonal and local flowers. You can then have more for your money! This is one reason why I hold my consultations in Covert Garden Market. My couples can see, feel and smell what is available to them.

What is your favourite flower? Everyday its different, there are so many. Today my favourite flower is the peony.

Do you have fresh flowers at home? Generally no, because I work with them everyday at work. Although I always have fresh cut flowers in my house when I have visitors.

The two hour workshops are short and sweet with a chance to mingle with industry professional as well as real brides whilst enjoying light refreshments and at the end you get to take home your beautiful creation, what could be better?

After the workshop and giving my green fingers a well earned rest, I had the pleasure of interviewing wedding florist Benjamina.

Tell us a little bit about you and your business? I started the business 4 years ago with my twin sister, specialising in wedding floristry across Kent, London and surrounding areas. However, a year ago my twin sister fell in love and moved to Norway whilst also starting new adventure in photography.  I decided to continue with the business as flowers make me happy!

How did you get into wedding florals? I have a degree in interior design and love flowers, but with a small child and not being able to work full time, I decided to build a wedding florist business.   I like to make people happy, when I see my brides faces when I show them their flowers, it makes it all worth while.  I’m lucky to have a job that allows me to work with wonderful people, I wouldn’t want to do anything else.

How did you develop your signature style? I’m not sure I have a signature style, I just love using/working with flowers.  Maybe its my interior degree which gives me a good eye for colour.  I always choose colours and flowers that I love. 

What is the tends when it comes to wedding flowers? Shabby chic and vintage are still very trendy.  Although this summer the big trend is the “pick from the garden” look.  A wild less then perfect look with British home grown flowers.

Where do you look for inspiration? Everywhere! Magazines, musicals, fashion, flower shows, exhibitions, workshops.  You can find inspiration in colours, patterns and shapes which are all around us.  Its good to follow the tend and find inspiration but you should have your own style and become a trend.

What is the biggest lesson you’ve learnt and would pass on to another new florist? Learn to know when to start charging for work and not to keep collaborating.  Know your self-worth.

What has been your career highlight to date? The highlight so far was working for De Beers, diamond company. As we all know diamonds and flowers are girls best friends. I think our elegant designs and opulent style really compliments beauty of their diamonds.

When and why did you decide to start a workshop? This is my second workshop, its not something I really thought about doing.  However, I had a high demand by clients requesting them.  I really enjoy them as it makes me so proud to see my clients being creative and enjoying themselves.

What tips would you give couples ordering their wedding flowers? Choose seasonal and local flowers.  You can then have more for your money! This is one reason why I hold my consultations in Covert Garden Market.  My couples can see, feel and smell what is available to them.

What is your favourite flower? Everyday its different, there are so many.  Today my favourite flower is the peony. 

Do you have fresh flowers at home? Generally no, because I work with them everyday at work.  Although I always have fresh cut flowers in my house when I have visitors.

Suppliers

Claire

Claire

Claire is a fine art photographer with her style defined with the use of natural available light, soft colour tones and styled pretty details. She loves to photograph people in love, they are a constant source of inspiration.

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