30% Off Klaire Van Elton Adornments 2014 Collection

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Hello lovelies! I think you’re going to love Klaire Van Elton Adornments!  Her signature style is contemporary yet elegant, and after a decade in fashion design she brings her passion and admiration for beautiful laces, beads, crystals, pearls and gemstones to discerning brides.  Her new collection, photographed by the wonderful Holly Booth, showcases the eclectic side of Klaire’s style, with heavily embellished pieces, and lashings of lace to make a statement whilst retaining just the right amount of bridal pretty.  Each element is carefully sourced by Klaire, designed and handmade into beautiful, heirloom pieces right here in the UK.  I’m so in love!

What’s more, lovely Klaire is offering all b.loved brides a massive 30% off all orders until 15th April. Just quote ‘BLOVED30’ at the checkout!

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I caught up with Klaire to find out what makes her tick ~

tell us about your business

For my own wedding back in 2011, like a lot of brides, I was eager to put a personal stamp on our day.  I DIY’ed what I could, most notably – our flowers which were all origami folded from old novels.  The reaction to the flowers, well was pretty amazing and once back from honeymoon, realising the extra time ‘that no longer having a wedding to plan’ offered me, I decided to launch my alternative floristry company Paper-me-Happy. Soon after, our wedding was featured in a national wedding magazine and after that I never looked back! Over time, more and more of my brides, were asking for hair flowers to co-ordinate with their bouquet’s and so the idea to expand into bridal adornments was ignited. Prior to designing wedding flowers, I’d spent a decade working as a fashion designer for various high-street retailers and boutiques and so the idea to combine both my love of fashion with weddings – seemed too tempting to resist! I now work full-time across both Klaire Van Elton Bridal Adornments & Paper-me-Happy.

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describe your style

I’m a naturally eclectic person, hoarding things and collecting trinkets along the way. I like things miss-matched, unexpected and with lot’s of character and try to convey this through my designs. For my debut collection, I was fortunate enough to travel overseas for research, scouring far flung trim markets and decorative lace mills along the way looking for fresh ideas and new fabrics. I am always fascinated by the ways in which different cultures adorn and embellish their wares and this is a constant inspiration in my work.

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trend setter or trend follower?

I love it when brides stay true to their own everyday style when choosing their wedding day ensemble and so strive to create timeless yet innovative pieces that reflect this.

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what makes you different?

Klaire Van Elton Bridal Adornments offers a fresh take on Headpieces, Halo’s, Vines, Veils, Cuffs and Combs. Every design in the collection is hand made to order with a commitment of time and employs engineered laces, organic vines and origami papers to create adornments for brides not necessarily wanting to follow the masses.

I strive to create an easy and hassle-free way for brides to find that perfect accessory, that final special finishing touch that pulls everything together. As well as choosing from our existing collections, brides can customise a totally bespoke piece, a true one-off for them alone and we have delighted many brides with this service. We also offer a consultation service, where brides can book to come see us at our Midlands showroom and discuss their requirements in private, especially if certain aspects of their look (ze dress!) are to be kept under wraps.

I find working in the wedding industry is so incredibly inspiring and for me much less restrictive than I found designing mainstream fashion to be. But the icing on the cake for me, is meeting and working with my lovely brides-to-be and knowing that in some small way I get to help make their W-day wishes come true.

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what’s your next challenge?

I’m currently working on a variety of bespoke requests and getting to grips designing the 2015 Klaire Van Elton Adornments Collection, which will grow to include sashes and shoe clips for the first time.  I’d also like to continue to grow our stockist network, so that all brides-to-be have a Klaire Van Elton stockist close by!

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We’re seriously swooning!

See more at


Photography: Holly Booth // Venue: The Factory Hinckley // Make  Up: Make Up By Jenni // Hair: Sorcirra’s Hair // Dresses : Giling & White Bridal


After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

I'm also a co-founder at The Brand Studio, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as running wedding industry community the B.LOVED Hive where I support and nurture wedding pros building industry leading businesses. Yep, I definitely have the best job in the world.

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