When I put together the Luella’s Boudoir boutique tour earlier this year, I had already begun looking forward to this moment. Back then, Rachel revealed that she and the Luella’s team were working towards the launch of their very own wedding dress collection.  Fast forward a few months and I’m delighted to share the exclusive first look at the stunning new collection designed in collaboration with British designer Charlotte Casadejus.

Luella’s is a chic and stylish boutique, with a vintage aesthetic, so I was expecting much the same from the collection. And I wasn’t disappointed, but it is so much more besides. Although there are certainly hints of that vintage look in the detailing and fabrics, the designs are contemporary, original and super sexy, with luxurious fabrics and beautiful detailing.  In a unique twist, Luella’s brides can also customise their look with a selection of removable pieces, belts and beaded embellishements. Oh, and there’s even chains making their bridal debut – yes, chains – and we’re utterly smitten!

I also just have to mention the campaign images shot by incredible fine art photographer Ashlee Taylor in Spain, where the dresses, models and beautiful countryside come together in a deliciously dreamy set of images we could swoon over all day long!

What inspired the new collection?

The collection can be described as Modern Bohemian with a British Victoriana influence and has been inspired by the feminine and floaty shapes of bohemianism mixed with the glamorous Biba style of the late 70’s. The dresses are a combination of long, loose flowing skirts, intricate looped chain and fringe detailing and beaded floral motifs indicative of bohemian style fashion and the intricate laces, long sleeved and high necked frocks of the Victorian era.

What was it like working with Charlotte Casadejus?

Charlotte was chosen because of her natural sense of style, her ability to create beautiful silhouettes that are both sexy and easy to wear, her creative ability to produce something that is extraordinary in design and her fastidious attention to detail. Charlotte worked seamlessly along side the Luella’s own design team resulting in a unique collection of extremely wearable and sophisticated dresses and a refreshing new approach to bridal design.

What makes the collection different?

The collection consists of seven unique styles in a mixture of warm Mediterranean colours and further variations of each style have been created with the use of different beading and detachable elements.  A complimentary set of accessories are also available, including a variety of belts designed to work with several of the dresses, and a stunning hand beaded cape.

All of the dresses are made in the UK and as such, can be made with extremely short lead times. The collection has also been specifically designed to be as versatile as possible with the option to have the dresses made in other colours, with variations to the original styles. 

The full collection is now available to try at Luella’s Boutique in Wimbledon Village.

To book an appointment email [email protected] or call 020 8879 7744. We promise you won’t be disappointed!


Emma K

I’m Emma, co-founder and editor of where I dedicate much of my time to encouraging people to live life to the full and say ‘yes’ a little more. But with a background in weddings (waitressing since I was 12 years old for my Mum’s catering business, and dabbling in wedding blogging), I am delighted to find a second home here at BLOVED

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