When you are planning a wedding, it can be so easy for your budget to get out of control. It certainly isn’t a day where you want to compromise on the things you have always dreamed of. And that couldn’t be more true than of the dress. Invariably your heart always settles on something that is way outside of the conservative figure you promised yourself you would not go above.

But ladies, it doesn’t have to be like that. Bridalwear specialists, David’s Bridal, an American company who only opened their flagship store in the UK two years ago, make the dream of achieving a luxe look for less well within your grasp.

David’s Bridal houses collections that encompass fashionable designs at outstanding value, from some of our favourite bridal designers.  What’s more, they offer a one stop shop solution, offering jewellery and accessories, alongside bridesmaid and mother of the bride/groom outfits. And you get your very own stylist to guide you through your bridal shopping experience.

As if this isn’t already enough to convince you to hot foot it down to their Westfield Stratford City store, a little birdy tells use that they have a sale coming up 10th – 28th July, where you can grab yourself an even bigger discount on your dream dress. Feast your eyes on some of the beauties available.

The sale includes wedding dresses that were originally £300-£600 down to just now £99, some dresses have an incredible £200 off. All bridesmaid dresses have £20 off (excluding the Special value collection) and jewellery is buy one, get one 50% off (for the item of lesser value). So it really is a great opportunity to bag yourself a bargain.

Our top tip when choosing your dress is to pick something that you feel comfortable in! There is a fantastic tool to help you with this on David’s Bridal website style guide. The flatter your figure guide takes you through the styles that are most suited to your shape.Great to give you an idea of the sales bargains to try on first, but do of course make sure you go with an open mind to try on things that you might not usually be drawn to as well. I have frequently heard brides saying that they ended up with the dress that they weren’t too sure about trying on in the first place!

Luxe for Less, Bridalwear from David's BridallHeading to the sale? Here’s everything you need to know…

  • Dates: 10th-28th July.
  • Store: David’s Bridal, The Street, Westfield Stratford City, Montfichet Road, London E20 1EN
  • Visiting: Weekends in particular tend to be busy so we recommend booking an appointment if you are visiting on a Saturday or Sundy, weekdays do tend to be quieter. The store can accommodate walk in appointments, but booking in advance will ensure that you avoid disappointment.
  • To book an appointment call 0208 519 4083
This post was sponsored by DAVID’s BRIDAL. All views expressed are our own.


Emma K

I’m Emma, co-founder and editor of where I dedicate much of my time to encouraging people to live life to the full and say ‘yes’ a little more. But with a background in weddings (waitressing since I was 12 years old for my Mum’s catering business, and dabbling in wedding blogging), I am delighted to find a second home here at BLOVED

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