LYNDA LOVES LUXE
Anyone who’s an avid reader of B.LOVED will know I’m a bit of a stationery addict. Not only can I not pass Paperchase without popping in for a look (and leaving with an array of essential pads, pens and books!) but I’m also pretty obsessed with beautiful wedding and event stationery. So, you can imagine working with luxe stationery brand Lynda Loves to style and curate their latest collection of pretty paper, alongside photographer Sarah Hannam, was dream project!
Lynda’s stationery is characterised by all the things we love – minimal design, beautiful typography, colour and pattern – and the 2016 collection covers all the bases with fun, romantic, on-trend designs which all share her signature style. Her pieces are commissioned for brides and grooms with a unique sense of style, and based around elements which tell their story.
My favourite range? I really couldn’t decide, but I do love a bit of neon…
I met up with Lynda to find out more:
What did you do before launching Lynda Loves? I have a trained background as a graphic designer with 20 years experience working for a London design company. My knowledge and experience of printing techniques, layout and typography has allowed me to fulfil my ambitions of setting up my small business.
What motivated you to set up Lynda Loves? After designing my own wedding stationery in 2011 and other requests from friends and family, I realised how much I enjoyed this creative process and seeing my designs in print.
What kind of couples do you work with? Rustic, contemporary, classic elegance, destination weddings – I love them all. Each couple has their own individual style and I aim to interpret this into my work. That’s one of the great things about designing stationery, it brings such variety. It’s important to me that my own design style is appealing to them too to be able to work together and design a suite that they love.
What’s your starting point when designing a new suite and how do you develop the designs? I start with the initial design concepts, this could be based on a current trend or something more unique. Producing a mood board is a beneficial process along with selecting a colour palette and typefaces to see which ones complement each other. I then find this helps the design come together until I am happy with the finished result. Some designs involve illustrative work, where others are purely typographical.
What styles and options can you offer? We offer most printing techniques, digital being the most popular and for quick turnaround, along with beautiful, tactile letterpress and foil blocking. We offer an entire wedding suite range, from Save the Dates, invites, rsvps, menus, table cards etc or if couples require only one or two items we offer that option too. All our stationery is printed on premium uncoated GFSmith stock, available in many colour options and weights.
What makes Lynda Loves designs unique? The designs we produce are suited to the individual couple, finding out their likes, interests and vision for their big day, which can then be translated into their personal wedding stationery. This could be an illustration personal to the couple or a particular typeface or written piece they would like to incorporate into their stationery.
What’s the average time you spend creating a stationery range? The average time is usually around 1-3 weeks. Starting with the initial design concepts, producing a variety of options to see which work well and then final adjustments before artwork is prepared for printing.
Who do you respect and admire in the design world? Any calligrapher, it is a skill and talent to be able to write so beautifully, one that I am practising! I love Seb Lester’s work, an English artist, type designer and calligrapher and Vic Lee, a London based illustrator, artist and typographer who creates beautiful murals.
What do you think of trends? Do you follow them or prefer to follow your own style? I like to keep an eye on current trends which can influence my work. I am inspired by clean, minimal design, beautiful typography, letterforms and calligraphy which I use to work into my own style.
What challenges have you set yourself for the next 12 months? To keep working hard, gaining more exposure within the wedding industry and meeting new people. Producing designs that I love and working with couples to create their ideal stationery. And enjoying the process along the way!