I’m delighted to welcome another B.LOVED favourite to the team this lunchtime, it’s the gorgeous Rachel Atwell, owner one of my favourite bridal boutiques, Luella’s Boudoir.  Catering for contemporary brides with heaps of style, Rachel knows not just what brides are wearing now, but what they’ll be wearing next year too, so I’m thrilled she’ll be sharing her favourite bridal looks and trends right here every month.

Here’s five things you didn’t know about Rachel –

  • I love peonies, I think they make the simplest of settings look beautiful.
  • I originally come from a stunning little village in Devon, called Stoke Fleming which is situated right on the spectacular South Devon coastline.
  • My favourite fragrance is Wild Bluebell by Jo Malone.
  • I love vintage jewellery and find it quite exciting trying to mix, original vintage accessories with modern clothing.
  • I have a little boy called Archie and he is totally adorable.


I was inspired to open Luella's Boudoir following my own wedding in 2005. With a busy career, very little time to visit lots of wedding shops and seven bridesmaids to dress, I longed for a place where I could view everything we needed at the same time. Today Luella's strives to offer brides an incredible, assortment of truly individual items and we continue to ensure that we are offering an exclusive selection of beautiful wedding gowns, bridesmaids dresses and accessories that have been meticulously sourced from all over the world.