Statement Wedding Floral Designs at Chelsea in Bloom’s ‘Summer of Love’

We’re so obsessed with all things statement floral right now and there are all kinds of magnificent designs appearing in weddings of various styles from the elegant and romantic wedding to something more contemporary and even industrial! If you missed our piece all about statement wedding floral design for your wedding day, it’s a must read – with beautiful examples by All For Love London, as well as the all important tips from Ruth with everything you need to know if you’d love to include a floral installation or two at your wedding!

All For Love London were delighted to be heavily involved once again in this year’s Chelsea in Bloom Festival. Celebrating its 13th Anniversary, Chelsea in Bloom is the world class alternative floral art show which is produced by Cadogan Estate in association with the Royal Horticultural Society (RHS), and transformed the streets of Chelsea from the 21st to 26th May with breathtaking floral displays during the famous Chelsea Flower Show.

We are head over heels about the incredible floral installations All For Love London created! The huge engagement ring is pretty special too because it creates the prettiest window style prop for super photographs of guests and groups shots! My absolute favourite had to be the beautiful heart floral installation! A great mixture of pretty, fun and romance – it’s a great idea for an instagramable piece which couples are looking for at the moment and whilst this is actually a work in progress and not quite finished – we thought it was amazing! Thank you so much to Heledd Roberts Photography for sharing her light filled imagery with us today too!



“This year’s theme was ‘Summer of Love’, inspired by the Royal Wedding and the 60’s/70’s love revolution. As the Show’s main florist, working for the organisers, All For Love London, created a number of floral pieces representing love and weddings in many symbolic formats to line the streets of Chelsea. Beginning at Sloane Square, there was a beautiful, giant Heart – the heart shape, by a modern definition, is used to express the idea of the human “heart” in its metaphorical sense as the core of emotion, affection, and love. The giant installation of a heart was made using fresh seasonal foliage and summery, colourful flowers and long trailing ribbons.

Then, moving down to Pavilion Road, a symbolic image of a wedding was represented by a stunning ring of flowers. Made entirely from fresh seasonal foliage and flowers this piece took inspiration from the never-ending circle shape of both a wedding and engagement ring and is the ultimate symbol of romance. Finally, ending at Sloane Street, a pair of loved up Swans celebrated this year’s theme perfectly. The Swan symbolizes grace and beauty on many levels. It is associated with love, devotion and partnership. In Roman mythology the Swan was sacred to Venus, the goddess of love. The birds pair for years and often the male/female union lasts a lifetime. The necks of the two birds was joined to create a perfect heart shape – the ultimate symbol of love!”

For Ruth, “Being a part of this famous Chelsea flower project last year was an absolute dream come true for me, and to be asked back for a second year was a real honour and privilege. It’s a wonderful British institution and as a flower festival, it’s the pinnacle for every florist to aim to play a part in.For me, it is a career high to be involved, and I am truly honoured to have been commissioned by Cadogan Estate once again to design and create their public art installations for this year’s Chelsea in Bloom. The whole process has been an absolute joy.”