supplier spotlight: david fielden {inside the studio}

Good morning all!  Today is an exciting day in the b.loved world!  As you read this I am sitting on the Eurostar, coffee in hand, on the way to Paris for our first styled engagement shoot!  I can’t wait to create the perfect Paris in Spring shoot for our competition winners Kate and Andy, and am looking forward to working with talented photographer Anneli Marinovich again.  She’s even bringing her (photographer!) husband along to capture all the behind the scenes action!  Follow us on twitter where we’ll be sharing sneak peeks of what we’re up to over the weekend!

And the excitement doesn’t stop there!  A couple of weeks ago, I had the honour of being invited to visit the Flagship London Store of David Fielden.  Known in the industry for his fashion-forward creations, and remembering his theatrical, dramatic catwalk show at The Luxury Wedding Show last year, I jumped at the opportunity to find out more about the man, and team, behind the brand.  I brought along Anneli Marinovich to capture some peeks inside the studio and share some of the beautiful, modern, designs hanging on the rails.

After a thoroughly inspiring evening chatting to this hugely creative and passionate, yet understated man, I came away with a huge excitement to share my experience with you.  Not only to share the wow-factor designs created at the studio, but also an insight into the designer himself.

Situated on the corner of Fulham Road, flanked by a pretty florists stall on one side, the studio is set within a beautiful, ornate building just perfect for a bridal boutique.  On the ground and first floors the friendly and approachable Store Manager, Gabriella (herself a bride-to-be), invites brides into a calm and serene space, flooded with light from the tall windows and soft, contemporary interior which David designed himself.  The store has the sophisticated, pristine feel of a New York loft, a soft palette of pale greys creates a warm and open atmosphere, unlike many bridal stores it’s also very spacious.  I can imagine excited brides exiting the curtained changing area and swooshing along the grey carpet ‘aisle’, dreaming for just a moment their groom is already waiting at the end.  Hanging from the rails are tempting layers of silk and tulle, begging to be worn by stylish brides.  Also housed in the same building, are the design, production, cutting room and sales teams, all working together and always on hand to advise brides on alterations and tweaks to their dream dress.  Every dress is designed, cut and made on site, so after an initial fitting, you can be assured your dress will fit like a glove with no further alterations required.

{David Fielden, Gabriella and me discussing the latest collections}

David’s history began in the world of theatre and dance, and for this reason he takes a different approach to traditionally trained bridal wear designers. He admires designers who also have their own unique style, not influenced by others or the past, like Raff Simons (recently named as the new Artistic Director at Dior) and Haider Ackermann.    David’s journey into bridal wear began when he inherited a vast collection of antique dresses and lace which he sold from a store on the Kings Road, before starting to incorporate old lace into new pieces, with his bridal designs quickly picked up by wedding magazines.  The current collection has a ‘deconstructed’ style, mixing fabrics and textures to create bold, yet fluid shapes.  Light chiffons and tulle are incorporated to create voluminous silhouettes, embellished using delicate details and inspired by Shakespere’s Tempest.  I notice that whatever the style of dress, the unstructured nature, and excellent cut of David’s designs are easy to wear, naturally supportive and have beautiful movement.

“I have no particular favourite fabric, each has it’s own quality and enables one to create different shapes, volume and texture”

Although each of his collections has a distinct theme, it is easy to spot a David Fielden design, his clever use of fabrics, a twist here, a tuck there, create pieces that all communicate his sense of style.  He likes to approach things from a different angle, challenge expectations, always looking for impact, drama and most importantly emotion.  I ask what his favourite dress from the current collection is ~

“I’m always looking forward, usually the dress I’m working on is the one that excites me most”

On her initial visit to the boutique, a bride will be guided through the rails by an experienced and friendly advisor.  I know how daunting your first visit to a bridal shop can be, and believe me when I say these ladies will make you feel comfortable and relaxed, and share in your excitement.  They will ask questions, and discover themes in the dresses you select to try on, suggesting new styles and encouraging you to try something different.

“It is important to stay true to your own style, but at the same time don’t be afraid to try something different.  Trust your instincts and follow your heart”

Once the bride has chosen her dress, the team work closely with her to ensure the process remains stress-free and enjoyable.  They are on hand to offer any advice needed, from choosing the right accessories and shoes to selecting the perfect underwear.  David advises brides to keep accessories simple ~

“Let the dress do the talking, but have fun with shoes and accessories.  It’s another way to show your personality!”

There is also an evening wear collection, full of on-trend pastels and designs that could  easily stand alone as dresses for more relaxed weddings in their own right.  For mother-of-the-bride and bridesmaids outfits, this is definitely an ideal place to start.

The new David Fielden collection will be launched in Milan in June.  I have no doubt it will be as full of personality as the others.

“The look is very different, but that is all we’re saying at the moment!”

For more information and a cinematic experience of the current collection visit, prices range from approximately £1500-2500.  To book an appointment to visit the Fulham Road Flagship Store call +44 (0)207 351 0002 or click here to find stockists in your area.

I’d like to thank David and Gabriella for inviting me and Anneli to their store, and taking the time to share the experience with us.  Thank you also to photographer Anneli Marinovich for capturing the details so beautifully.


After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

I'm also a co-founder at The Brand Studio, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as running wedding industry community the B.LOVED Hive where I support and nurture wedding pros building industry leading businesses. Yep, I definitely have the best job in the world.

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