When a beautifully styled and inspirational shoot lands in my inbox I do a little happy dance inside.  Today’s beautiful comes in the form of this urban botanicals-inspired shoot from florist Gwenda Jeffs and photographer Shell de Mar.  Set against the crumbling stone in the courtyard of Portal right in the middle of London (love!) with tumbling foliage and minimal styling (love, love!) the team brought the inside in with incredible style.   What I love most about this look is it’s so easiliy achievable, as Gwenda describes below.

I chose a clean palette of white, ivory, green, brown, with just a touch of cerulean blue and accents of silver. Incorporating the trends for succulents and for free-form florals, the flowers and foliage I used brought the sense of the wilderness to the city-centre surroundings of the gorgeously stylish Portal Restaurant.  The tablescape was designed to show how effective single stems can be as an economical solution to reception decor. The bouquet was lush and trailing, incorporating seasonal garden blooms and heaps of foliage!  The styling was kept simple but not stark, with little touches of eye-catching detail and just a little sparkle!

We chose an original 1960s vintage dress from Rock the Frock Bridal, with an intricate empire line, lace bodice and floaty chiffon skirt with slight, stretched train. The bodice pattern evokes those of nature while the delicate skirt gives an ethereal edge.  A pair of Marsha Hall shoes with soft chiffon flowers compliement the dress, fabric, while the accessories by Blackbird’s Pearl focus on foliage with brideal florals and leaves with modern all-white simplicity.

Taking inspiration from the soft, flowing material of the dress, Louise Alway created movement and wave throughout the hair keeping an ‘un-done’ feel . Working with the stunning headpieces I then swept the hair into a loose up-do leaving some loose pieces it frame the face and compliment the whole look.  Taking a lead from the metallic blue, green and grey shades, makeup artist Mel Kinsman created a classic look using Inglot’s pure pigments range, and adding a stronger look once the model donned the metallic biker jacket.

The stationery by Russet & Grey uses a combination of natural brown kraft card and teal coloured items featuring foliage, ferns and rustic botanical elements, complimented with a quirky handwritten font.  Lucie at Wonderland Bakery went for simplicity and texture instead of a traditional smoothly iced cake. The vanilla bean infused buttercream lent itself perfectly to the theme and left the cake to be adorned by Gwenda with a little foliage, in keeping with the theme.


A restrained colour palette of whites, creams and green is simple but chic, and it most certainly doesn’t have to be boring! Maybe add a single pop of your favourite colour (on trend or otherwise!). Get friends and family involved with collecting bottles and DIY projects, such as creating favours.

Keep it simple and let the small, well-thought-out touches stand out and do the talking. Don’t be afraid to mix the old and the new – the country with the urban – and from a texture point of view, the rough with the smooth!



After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

You’ll also find me working as an Editorial Stylist, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as contributing as a founding member of bridal inspiration hub Aisle Society, and running wedding industry community the B.LOVED Hive from our super pretty base in London. Yep, I definitely have the best job in the world.

love shoot: industrial chic {arusha &

Today’s edgy, urban couple shoot in Rotterdam was captured by talented Dutch wedding

the urban vintage bride

The Urban Vintage Bride

Hello readers! The pretty just doesn’t stop this week on b.loved!  Needless to say



Spring is just around the corner and that means fresh new life is on its way. Nature start

Wedding Shoes by Closer to Love Photography


The Graceful Greens Wedding moodboard is filled with elegant and luxe inspirations for con