What is a wedding stylist?

Afternoon b.loved’s! This afternoon I’m answering (as promised!) one of the questions I get asked most often.

What exactly IS a wedding stylist?!

Well, I guess if you’d asked me the same question three years ago I would probably have looked at you blankly. Yup, pretty much like you’re doing now.  Wedding stylists didn’t really exist back then. Heck, even wedding planners had a hard time!  But fast forward to 2013, and the world is a different place, we’re constantly connected, constantly inspired and constantly busy.  So it’s OK to need a little help on your big day!

Wedding planners the ones who are on hand to organise and schedule every second of your wedding day as well as help design and source your wedding details, your wedding ‘project manager’ as it were, but a stylist is a little different.  I describe styling as ‘less of the planning, more of the pretty‘, the perfect solution for the bride who is happy to deal with all their wedding suppliers and overall budgets, but just needs a little creative advice in bringing everything together, more a wedding ‘interior designer’.  A stylist helps you find your style and design your day, sourced all the pretty bits and pieces and suppliers to fit  your brief, and then makes sure everything is set up just perfectly ensuring you get to relax with a glass of champagne and be the bride on your wedding day.

Sound interesting?  Here’s just a few ways a wedding stylist can help you ~

bloved-uk-wedding-blog-what-is-a-wedding-designer-stylist (2)Sandra & Joao’s wedding by BrancoPrata on b.loved

You don’t know where to start

If the thought of picking colours, flowers and decor fills you with dread, your wedding stylist is here to help make the process as simple and stress-free as possible.  With a creative-eye and understanding of people, a good stylist will be able to work out what makes you tick, and bring this together to design a celebration that truly reflects you and your fiancé.  Whether you are planning an extravagant wedding for hundreds of guests in a vast venue, or an intimate celebration in your favourite restaurant, or a budget wedding in your local village hall, a stylist will help you visualise the details that tell your story and work with the venue.

bloved-uk-wedding-blog-what-is-a-wedding-designer-stylist (3)Kate & Lee’s wedding  by Marianne Ford on b.loved

You’ve got a strict budget

Setting a budget is one of, if not the most important part of your planning process.  The most common mistakes couples make is assuming a wedding stylist (or planner) is too expensive.  While a professional will charge a fee (usually fixed so you know exactly where you stand from the start) they will be able to make the most of the budget you do have by finding creative solutions, and using their knowledge and network to find the best suppliers in your price range.  They will also help you stick to your budget, we all know it’s too easy to get carried away!

bloved-uk-wedding-blog-what-is-a-wedding-designer-stylist (1)Meliska & Thinus wedding by Charlene Schreuder on b.loved

You’re time-poor

Research shows it takes approximately 250 hours to plan a wedding, which equates to about 5 full working weeks.  Add to this any additional wedding projects you choose to take on and the reality can be far more than this.  If you work full-time, enjoy your social life and hobbies, the fact is planning a wedding will eat into what precious time you do have.  Remember the reason you’re getting married in the first place, spending a year 100% focussed on your wedding (which after all is just one day) and not spending time with your other half kind of defeats the object!

bloved-uk-wedding-blog-what-is-a-wedding-designer-stylist (5)Meliska & Thinus wedding by Charlene Schreuder on b.loved

You don’t think you’re creative

Well, firstly we’re all creative.  We all have a valid opinion on what we like and dislike.  But you may need someone with a trained and experienced eye to help you pull everything together.  Love modern monochromatic floral arrangements, but getting married in an old wood-panelled venue?  A stylist will advise you what will and won’t work within your venue and the overall style of your wedding, whilst always coming back to what represents you.

bloved-uk-wedding-blog-what-is-a-wedding-designer-stylist (4)Anri & Mauritz’s wedding by Louise Vorster on b.loved

You want to relax on the morning of your wedding

For me, this is the big one.  How do you envisage you and your guest spending the morning, or even the day before your wedding?  I’m sure you’re imagining spa days, pampering and sipping champagne in your robe and slippers, relaxing with your bridesmaids but the reality is someone needs to set up your venue!  This is especially important if your ceremony is early in the day, did you know hair and makeup for your bridal party could start as early as 6am for an 11am wedding?! Whilst you may have family members or friends who are willing to pitch in, you really need someone who understands your whole creative vision so everything is exactly as you imagined on the day.  A professional stylist will also know all the tricks and tips to make the one the day set up happen as quickly and smoothly as possible, and resolve any last minute panics without anyone suspecting a thing, so you and your guests can relax safe in the knowledge everything is going to be just perfect.

Of course, there is so much more to tell you, but then if I did we would be here all day! And, there’s nothing wrong with keeping back a little bit of the magic.

b.loved styling services are totally bespoke, and I can help as much or as little as you like with your day.  To find out more click here, or get in touch to arrange a consultation.



After a decade-long career in corporate interior design, I took a giant leap of faith, left the security of an office job, and founded B.LOVED in 2011 as a platform for romantic and beautiful wedding inspiration. Thanks to a whole lot of creativity, hard work and passion, my gamble paid off and B.LOVED became one of the leading wedding blogs in the UK.

You’ll also find me working as an Editorial Stylist, where I design and curate beautiful photoshoots for wedding and lifestyle brands, as well as contributing as a founding member of bridal inspiration hub Aisle Society, and running wedding industry community the B.LOVED Hive from our super pretty base in London. Yep, I definitely have the best job in the world.