Blogging has been one of the most efficient ways to build your brand; however, with new advancements come more modified solutions. Vlogging is currently one of the most effective, efficient, and popular ways to build your brand.
It is not surprising that vlogging helps build brands. This is mainly because people find it easier to trust
what they can see. While written words have a way of appealing to the right audience, the impact of vlogging surpasses blogging.
Vlogging is almost like lifestyle blogging; the only difference is that one involves documenting your activities in words, while the other records live videos. Vlogging refers to video blogging. As long as you have what to say, all you need is a camera and uninterrupted internet access.
Vlogging VS Blogging
Several people have compared vlogging and blogging. One popular comparison is that vlogging is easier than blogging. This may sound absurd, especially considering how it involves more technicalities. The major work in blogging or vlogging is in the mental aspects. Spoken words flow out more easily and quickly than written words.
Vlogging is not all that easy, considering that you have to come up with what to say before and during the course of the video. However, spoken words flow out more easily, especially when you have a niche. You can make vlogging a lot easier by focusing on a niche you enjoy.
Vlogging is serious business, considering its purpose and the role it plays in growing your brand. Notwithstanding, you need to have fun in the process. Your attitude reflects on your audience, hence the need to ensure that you are always in the right state of mind, and having fun while vlogging is the best way to do that.
On the other hand, writing is not easy as it involves a lot of deep thinking, which is often too stressful, especially for influencers and business owners. The general aim of most bloggers is to build their brand. While constructing appealing words is helpful in boosting your brand, there are other steps involved that also need your focus.
Blogging is likely to take most of your time, especially if you experience writer’s block, leaving little room for other tasks. However, newer modifications like AI-humanized text can now be used to simplify your blogging exercises. I use this AI humanizer to make my written words more appealing and professional. While this hasn’t completely eliminated the stress involved in blogging, it has significantly improved my efficiency.
Vlogging is an advanced level of blogging, making it bound to be a better option. Either option is effective for building your brand, but the best way to grow your business is by evolving, which is precisely what vlogging stands for.
If you’re looking to evolve from blogging to vlogging, read on to find out how to go about it. We will be highlighting some of the best ways to become a Vlogger and how to build your brand.
How to Move from Blogger to Vlogger
Know your audience
This is an important step that involves looking through your previous blog posts and exploring the ones with more engagement. This will help you have an idea of the kind of audience you have and what appeals to them. This should be the first thing you do as soon as you decide to move from blogging to vlogging,
Have a niche
You can either continue with your blogging niche or create a new one. Your aim should be to pick a niche that works efficiently for you, one that aligns with your everyday lifestyle, and one that is achievable.
Explore vlogging platforms
There are several vlogging platforms to choose from. The good news is that it doesn’t have to be only one platform. You can vlog on YouTube, Instagram, Facebook, and any other platform of your choice. My advice is that you focus on the thriving platforms.
You need vlogging tools
As a vlogger looking to make it in the vlogging world, you need some essential tools. These include cameras, lenses, a tripod, audio gear, lighting tools, editing software, and other extra accessories like camera batteries, power banks, and a camera bag.
Create appealing vlogs
Ensure that your vlogs are lively. People will hardly spend their time watching boring videos. Try to ensure that your vlogs are fun to watch and packed with relevant and engaging content. While vlogging is mainly about the lifestyle of the vlogger, you need to make your vlogs relatable. People prefer to watch things that relate to their everyday life, as they appeal more to them. So, before creating your vlog, ensure that it is what your audience wants.
Conclusion
Blogging is still relevant today; however, it is important to know when to explore newer ways to build your brand to avoid taking chances with your competitors. Vlogging is currently the most popular and effective brand-building strategy for brands. Moving from blogging to vlogging is an excellent decision for your brand.